How LinkedIn builds a link preview
LinkedIn’s crawler (user agent LinkedInBot) fetches the page when you paste a link into a post and reads its Open Graph tags:
og:image— the large image across the top of the card, or a small thumbnail when the image is too small.og:title— the bold title.og:description— read, but usually not shown in the feed.og:url— treated as the page’s canonical address.
The image URL must be absolute and publicly reachable, and the tags must be in the raw HTML. LinkedIn does not run JavaScript when it fetches a page.
See which of these tags your page has, and what LinkedIn will show.
Check a URLWhy your LinkedIn preview is missing or wrong
LinkedIn is showing a cached preview
LinkedIn keeps previews for about seven days. If this checker shows the new tags, use the Post Inspector (below) to make LinkedIn fetch them.
The image is too small
Small images are shown as a thumbnail beside the title instead of a full-width image. Use 1200 × 627 px.
LinkedInBot cannot load the page or image
Firewalls, bot protection and hotlink protection often block LinkedInBot. If the checker loads the image but LinkedIn does not, allow LinkedInBot.
The image URL is relative or redirects to a login
og:image must be a full https:// address that returns the image directly.
The post was already published
The preview is fixed when the post is created. Editing the page later does not change a published post; delete and repost if it matters.
How to refresh LinkedIn’s cached preview
Use LinkedIn Post Inspector (linkedin.com/post-inspector): paste the URL and press Inspect. LinkedIn fetches the page again and shows what it found, and new posts with the link use the fresh preview.
Posts that were already published keep the preview they were created with. If you are writing a post and the old preview appears, remove the preview, run the Post Inspector, then paste the link again.
The best share image for LinkedIn
Use a 1200 × 627 px image (a 1.91:1 ratio) as a JPG or PNG, and keep the file well under 5 MB. Keep logos and text away from the edges, because LinkedIn crops slightly differently on mobile and desktop.
LinkedIn preview questions
Check the preview on other apps
Every app reads the same Open Graph tags but shows them differently. The checker above previews all of them at once; these pages explain each app’s own rules.
Seeing the wrong image on every app? Our guide Link Preview Showing the Wrong Image? How to Clear the Cache on Every Platform covers the fixes in one place.
See your LinkedIn preview before you share the link
Check the tags, test the image, and fix the preview in minutes. Free, no signup.
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